Making the Law Of Attraction work for your Marketing Campaigns

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Marketing is a well-tried and practised activity. As a consequence, most businesses are aware of the stages and tasks that you should complete to get the results for your business in terms of engagement and ultimately, more sales and revenue. The harsh reality is that no two marketing campaigns are the same and you can do the same right things in two separate marketing campaigns, whether that is in Facebook ads or even LinkedIn marketing, and get different results. Why do marketing campaigns fail to hit the mark even when you have followed all of the prescribed steps? I have learnt from my role of running a marketing agency and managing marketing and lead generation campaigns for hundreds of businesses that there is a secret ingredient that must be present for any marketing initiative to achieve maximum results. You may be finding it hard to get the results from your marketing campaigns, or maybe you are struggling to keep consistent with your marketing efforts? Read on to discover why the Law of Attraction (and action) is key to doing marketing effectively for any business regardless of whether you are managing the campaign by yourself or outsource it to a marketing agency.

The components of marketing campaigns

In theory, marketing your products and services should be straightforward. It is easy to see the logic in aiming to fill your marketing funnel by getting your marketing message (s) to a sufficiently high number of your target market of high-quality potential clients. Perhaps because marketing budgets are tight, some entrepreneurs underestimate just how many people your marketing message has to reach to generate the number of prospects that will enable you to achieve your sales and revenue targets. I have known clients come to us, saying that they want to pay for a ‘limited’ marketing initiative to get a fixed number of clicks or downloads. Their misguided belief is that they can convert all of the people who engage with their campaign into paying customers. Larry Kim tells us that across industries, the average landing page conversion rate was 2.35%.

So in successful marketing campaigns, clients must be willing and able to invest in marketing activities that will reach a sufficiently high number of your target market. From the sufficient quantity of people who see your marketing message, a small proportion of those will take your call-to-action, and an even smaller proportion of those will be interested in forking out for your product or service.  For retailers, securing the transaction may be a simple task of providing a link to your products page. Whereas for businesses that offer professional and high-value services, a link is not likely to suffice. We know that the companies that take the time to speak with and get to know potential clients get more business on LinkedIn. The simple reason for this is that when you take the time to talk with prospects, you can better understand their circumstances and needs so that you can communicate how your service will solve their issue.

As any good marketer will tell you, once you find the right marketing method to reach your target audience and generate the conversions that you desire, rinse and repeat the process to attain the revenue reliably. While this logical approach to marketing inherently makes sense, no matter how well one applies the theory, there is no guarantee that you will achieve the results you want. We explain the variability with the notion that marketing is an art as well as a science. However, from experience, I suggest that the underlying reason is that entrepreneurs and marketers readily fall off the well-trodden path to the marketing promise land. Sometimes we get distracted by other priorities, become inconsistent in our marketing effort or lose motivation and stop doing the marketing basics that we know should work. Deviating from the marketing their does not happen by accident. A lack of belief in the chances of success of campaigns typically underpins the imperfect application of marketing strategy. When this happens, they do not achieve the results that they seek, regardless of whether you follow the marketing theory or not. Applying the law of attraction (and action) hugely increases the chances of marketing success by improving the elements of your campaign. Let’s take a look at why and how it works in marketing.

Understanding The law of attraction (and action)

The principles of thinking and visualising your way to success has been around for decades. The law of attraction owes much to these principles. You can describe it as follows:

    “Positive thoughts attract positive events. Negative thoughts attract negative events. If you keep thinking and expecting success, and don’t allow doubts to enter your mind, you will eventually achieve success”.

You can find fluffy applications of the laws of attraction that are rarely going to achieve the marketing results you want because they focus on positive thinking as the primary tasks in front of you. For example, “You can make it work by visualising a mental image of what you want to achieve, or by repeating positive statements, which are also called affirmations.”

When we apply the laws of attraction as Joe Vitale preaches it in marketing, it is so much more than thinking your way to success because it also focuses on taking action. Our approach to applying the laws of attraction helps to design campaigns that are marketing ready. Campaigns are acceptable to publish when the target audience sees the messages, and they are motivated to take the call-to-action. We only publish campaigns in which we feel supremely confident that our client has the products and services, sales process and process to deliver their services. With these elements in place, we as marketers can be secure that we will attract the target audience and be able to engage them until they are ready to buy.

We get too many businesses that approach us with half-baked ideas that they want us to market or for which they want us to generate prospective clients.  What is a half-baked idea you may ask? You see following the tasks in marketing is a start to begin to realise marketing results. The next stage in great marketing is to design the campaign itself so that it reaches the right audience with engaging marketing messages that prompt people to take the actions you desire. When clients seek marketing without having these elements in place, one naturally has doubts about whether the campaign is marketing ready. Even when you design the campaign elements along the lines of best practice, you can still have niggling doubts because each campaign is unique and thus the target market is likely to require specific features to encourage them to buy. The law of attraction in marketing is the method to catch and fix these issues so that you can have a positive mindset to attract your ideal clients. Let’s look at how to refine your campaign using the laws of attraction and action.

 

 

Making the law of attraction work in marketing

Remember that the essence of the law of attraction is having a positive mindset to attract the result you want. In a marketing context, the priority is to examine the elements of your marketing campaign (targeting, messaging and methods) and to ask whether there is anything that makes you doubt the chances of succeeding. Do you have any doubts? Will your target audience have any questions or doubts about buying from you? Applying the laws of attraction to marketing tells us that marketers should aim to get to an unshakeable positive ‘God-like state’ in which we know that when our target market see the marketing messages, they will take the desired action. In this state, we will follow the stages in marketing theory with determination, knowing that owe will likely succeed and achieve more the more we implement that campaign. There is a big difference in your results between doing a marketing campaign that we believe in and just following a marketing process mindlessly. Furthermore, when you don’t expect to succeed, we start to deviate from the process, take short cuts and ultimately stop following the process altogether.

These are the crucial elements of applying the laws of attraction:

1. Address and fix all sources of doubts and questions about your campaign – we work on the notion that If you think it, then fix it. Nothing should be untouchable if it could negatively affect the chances of our target market being interested in buying from you. Examine every part of your campaign from targeting, messages, sales process and even branding and reputation/perceptions of the business – do what is necessary to address the issues and remove all doubts and concerns.
2. Your campaign is only ready when you achieve the state of total positivity – being ready motivates you to do what is necessary to get your messages to your target market. Furthermore, when you have clarity and removed all of the doubts, you will also remove any insecurities and anxiety about dealing with potential clients.
3. Tell yourself that it does not matter if someone says ‘no’ to doing business with you – the fact is that not everyone is going to want to buy anything. Only a proportion of people who see your marketing messages will be interested in and ready to buy. Furthermore, if you design your campaign correctly to reach a high number of your target market, there will be many more people who are likely to be interested in doing business with you.
4. Take action and implement your marketing process relentlessly – designing a great marketing campaign and methods counts for nothing if you do not apply the marketing methods consistently. The fact is that successful marketing requires repeating marketing processes over and over, according to your plan. Many people underplay the importance of consistent implementation in getting marketing results. However, the application is what separates entrepreneurs who have other priorities (like running their business, managing staff, sales, and day to day firefighting), from a successful marketing agency who implement your campaign tasks religiously. The laws of attraction in marketing only get revenue if you take action and implement your marketing initiative consistently like my friend Brock. He has built Your Partnerships, a worldwide business network with thousands of members and a presence on every continent in little over three years. He gets up at 4 am every morning and manages his Social media and LinkedIn marketing campaigns.

 

Bringing it all together

Nothing destroys the chances of a successful marketing campaign more than negativity and doubts about your chances of succeeding and getting the response you want from your target market. Whereas, by applying the laws of attraction (and action) to your marketing campaign, you will develop boundless positivity that will attract the response you desire from your ideal clients. No amount of positivity on its own is going to impact your sales. I urge you to take a moment to think about the positive mindset Brock has in the power of Your Partnerships to help their members, and thus the effort that he puts into designing and distributing those positive marketing messages to attract and retain all of those members. We can all be more Brock in how we do marketing and build a sustainable business!

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