SCREEN 1

What do you want your business to achieve for you?

The question fades in onto the centre of the screen and holds before morphing into images of:

Sun/Cocktails (representing Holidays)

Stick family (representing time with the family)

Money stacking up (representing steady income)

Line chart rising (representing steady growth of business/moving toward being a market leader)

All images morph into a central circle, which spreads out into a horizontal line.

SCREEN 2

So how do you get there?

Question in TEXT appears word by word by popping up out of the horizontal line.

An image of a compass pops up, the needle sways slightly before morphing into a large number 7, which starts to flicker/pulse.

SCREEN 3

It takes 7 points of contact with a customer to make a sale?

The TEXT animate in appearing around the number 7 to complete the question.

The words begin to morph into images

SCREEN 4

The following images appear (either all on screen at once or as separate screens TBC)

1) Article (representing online articles/blog posts)

2) Pop up ad (representing paid ads)

3) Facebook and/or Twitter symbol (representing social media)

4) www.yourbiz.com (representing a website)

5) An envelope (recommending emails)

6) A magnifying glass (representing SEO)

7) Two faces, profile view facing each other, mouths moving (representing face to face contact/networking)

n.b it is not essential the viewer knows exactly what each image represents at this stage.

SCREEN 5

Which are you doing already?

Question fades in centre screen then rises to top.

Social media, Website, networking images reappear, their text description drops out from underneath them. Big orange ticks (as featured on website) appear underneath

Images and text animate out.

SCREEN 6

Which do you need to do more of…..or better?

Question fades in and morphs into images of:

Envelope, Magnifying glass, Pop up ad, Twitter logo, their text description drops out from underneath them.

Big crosses appear through the envelope, magnifying glass and the pop up ad, a question mark appears over the Twitter logo.

SCREEN 7

This is where we step in…

A large boot animates in from off screen, crushing the logos. The TEXT ‘This is where we step in…’ appears on the side of the boot.

The boot image morphs into a bowl shape.

SCREEN 8

The seven points mentioned earlier – SEO, EMAIL , ARTICLES, PAID ADS, WEBSITE, SOCIAL MEDIA in TEXT form animate in from off screen and land into the bowl, followed by the words, RESEARCH and CONSULTANCY.

A spoon animates on from off screen and begins stirring the contents of the bowl.

SCREEN 9

…and complete your marketing mix.

The bowl morphs into an overhead view of a complete pineapple cake. The TEXT appears underneath the cake.

SCREEN 10

With a tailored package…

The TEXT animates in word by word from left to right with a tape measure running underneath, and then wipes off.

SCREEN 11

…and a clear strategy

An overhead view of a chessboard appears, the Queen from one colour moves placing the other team in check mate, and then wipes off.

SCREEN 12

We’ll help you achieve your goals

The TEXT animates in, and the images of Sun/Cocktails (representing Holidays)

Stick family (representing time with the family), Money stacking up (representing steady income), Line chart rising (representing steady growth of business/moving toward being a market leader) from the beginning of the video reappear, emphasising that these are the reasons everyone is working so hard.

SCREEN 13

The pineapple piece from the pina colada cocktail image moves to the top centre of the screen, all the other images and text morph together to create one big pineapple.

The pineapple shrinks down and the rest of the Small Business e-Markeing logo appears. The symbols representing the laptop. Tablet, phone etc pop in as they appear.

OPTIONAL: The TEXT ‘Completing your business appears under the logo.

END