This is a Guest post by Giacomo at http://www.language-media.co.uk. We like it because it’s short and sweet, while covering some of the Digital Marketing essentials for small businesses and Start-ups in the Internet age. Enjoy

Short but complete guide to digital marketing fundamentals

In the modern age of technological advancement, digital marketing is a vital element of successfully attracting customers and clients to any small business. However, getting started with it for your small business can seem to be a daunting and overwhelming task for those who are not yet well versed in the ins and outs of technological advertisement. Fortunately, there are many simple tips you can use from this brief yet thorough guide to the fundamentals of digital marketing in order to get started on the path to success for your small business.

Here are the tips…..

1. Start Blogging

Blogging is a necessary element of successful digital marketing for your small business. However, it is not enough just to create a blog for your business and abandon it. In order to shape a successful and credible online reputation for yourself and your business, you need to post content regarding your business and other relevant and related topics on your blog several times per week. By blogging quality content on your business blog regularly, you can intrigue potential customers and clients as well as attract more traffic to your business’s website by ranking higher on popular search engines.

If you do not feel like you can handle creating the bulk of content necessary to run a successful blog, you can hire freelance writers at a low price to write quality content for your business blog. Upwork has been a source of writers, you can hire them in a flexible and cheap way directly from their site.

      2.  Try Guest Posting

Creating guest posts are an excellent way to reach more potential customers and clients and draw them in to learn more about your business and what products or services you can offer them. If you are new to digital marketing and have not yet developed a strong online presence for your business, guest posting is a great way to strengthen your business’s online reputation. Guest posting involves writing content about your business or a related topic that will be posted on someone else’s blog or website. Through guest posting, you can reach a wide audience that includes everyone who visits the blog or website you create a guest post for and hopefully inspire them to visit your business’s blog or website. To start guest posting, contact popular blogs or websites that post content that is relevant to your business’s products or services.

Once you start guest posting, don’t forget to include a link to your business’s blog, website, and social media accounts at the end of every post. Outreach can be a time-consuming process, using a company like fatjoe might help.

     3. Take Advantage of Social Media

In 2016, between seventy and eighty percent of people regularly use social media. By creating and maintaining social media accounts for your small business, you can reach millions of people every day and attract many more customers and clients. The best thing about creating a social media presence for your business is that it only takes a few minutes per day to maintain your accounts. You can easily repost the daily content you publicize on your blog on Twitter, Facebook, and Instagram to reach a much wider audience. Plus, you can post images, videos, and short blips of content regarding sales and important news about your business to intrigue potential customers and encourage them to check out what your business has to offer them.

    4. Build a Mailing List

By building a mailing list, you can directly reach people who are interested in your business through email to remind them of current sales and promotions or the arrival of new products or services. You can build a mailing list signup into your business blog so that anyone who has read your blog content and is interested in learning more about your business can subscribe to receive direct emails from you. Be sure to send out consistent emails to your mailing list. However, resist bombarding subscribers with daily emails or they are likely to unsubscribe.

Mailchimp is a well-established platform to use if you want to manage and send mailing lists. Some of the benefits of Mailchimp include: templates are easy to design, it’s free for up to two thousand subscribers, and it provides reasonably good reporting data (open rates, unsubscribers, etc.)

   5. Distribute Press Releases

If you have news to share about your business, create and release a press release about it to increase credibility for your business and reach a wider audience of potential customers and clients with information about new developments. It is important to create a professional and well-crafted press release before you try to get it distributed by any major companies. After you have perfected your press release, however, you should contact reputable media outlets and request that they distribute it digitally to their audiences. Distributing regular press releases can garner an abundance of traffic to your business’s blog and website.

Moving forward

Building these five online marketing techniques will give your business a boost, not to mention greater visibility that will help you to attract more website visitors and customers. It is worth emphasising that you will benefit from developing a documented digital marketing strategy and plan for your business before undertaking any marketing activities. A plan will ensure that you are doing the right things at the right times, increasing your chances of getting maximum results.

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We’d love to have your feedback and suggestions about this post. Tell us about any innovative marketing methods you use for your business. Do you have any tips to help entrepreneurs to be more successful in getting visibility for their business? Please leave your comments in the Comments Section below.

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