Sandra Bothe

The book

Unmuting Myselfis Sandra Bothe's book about the silence that protects corporate and immigrant professionals when they are junior and quietly keeps them small when they are senior. It is a book for anyone who was taught that staying quiet was safer, and is starting to notice the cost of the safety.

What we did

We ran the launch end to end. Category research and positioning for Amazon. Pre-launch promotion through Eny's LinkedIn audience. Coordinated launch-day buying window with our network of past authors. Post-launch LinkedIn event management to keep the book alive past launch week, including the Journey Of Corporate Professional Entrepreneur Immigrants live events that Sandra now hosts and Eny regularly co-hosts.

The goal was never just to sell copies on launch day. It was to plant a community around the conversation the book opens, and then keep that community gathering. The events are how the book keeps doing its job.

What every author engagement includes

Sandra's launch ran on the same standard process Global.Media uses for every author client:

• Amazon Kindle Direct Publishing setup and ongoing management.
• Pre-launch live events to introduce the book to a real audience.
• Email list compilation with explicit consent for launch-day mobilisation.
• Coordinated launch event with a buying window through our co-author network.
• Post-launch prize-draw party to thank verified buyers, gather feedback, and announce next steps.

Bestseller results, in detail

Verified Amazon category rankings across three Amazon storefronts on launch day, 13 May 2025.

Amazon Canada -- 3 #1 Bestsellers

• #1 in Neuro-Linguistic Programming (NLP)
• #1 in Hypnosis (Kindle Store)
• #1 in Communication and Social Skills Self-Help eBooks

Amazon Canada Best Sellers Rank: #8,358 in Kindle Store on launch day.

Amazon UK -- 2 #1 Bestsellers

• #1 in Hypnosis
• #1 in Neuro-Linguistic Programming (NLP)

Amazon Australia -- 2 #1 Bestsellers

• #1 in Neuro-Linguistic Programming (NLP)
• #1 in Hypnosis

Amazon #1 Hot New Release wins -- 10 categories

• US (3): Hypnosis, Neuro-Linguistic Programming, Communication and Social Skills Self-Help eBooks
• Canada (5):NLP, Hypnosis, Personal Transformation, Women's Biographies and Memoirs, Communication and Social Skills
• Australia (2): Hypnosis, Neuro-Linguistic Programming

Download the original bestseller report (PDF) with all 26 buyer confirmations and the full category list.

Why this matters

A lot of book launches end on launch day. The book goes live, a few hundred copies sell, the Amazon rank drops, and the author wonders what went wrong. Nothing went wrong. The launch was the easy part. The work that actually keeps a book alive is the community and events that carry it forward.

Sandra's case study exists to show that. The two-minute excerpt above is from launch week. The rooms and the conversations that came after are where the book is still doing its job a year later.