Sandra Bothe

The book

Unmuting Myselfis Sandra Bothe's book about the silence that protects corporate and immigrant professionals when they are junior and quietly keeps them small when they are senior. It is a book for anyone who was taught that staying quiet was safer, and is starting to notice the cost of the safety.

What we did

We supported Sandra through the launch of Unmuting Myself, including the community-mobilisation and audio-room launch events that are part of every Global.Media launch. The goal was not just to sell copies on launch day. It was to plant a community around the conversation the book opens.

That community now gathers in audio rooms like the Journey Of Corporate Professional Entrepreneur Immigrants live events where Sandra hosts and Eny regularly speaks, keeping the book alive well past launch week.

Why this matters

A lot of book launches end on launch day. The book goes live, a few hundred copies sell, the Amazon rank drops, and the author wonders what went wrong. Nothing went wrong. The launch was the easy part. The work that actually keeps a book alive is the community and events that carry it forward.

Sandra's case study exists to show that. The two-minute excerpt above is from launch week. The rooms and the conversations that came after are where the book is still doing its job a year later.