Insights
Practical answers for authors who actually want to sell books.
Most “book marketing” advice online is generic, out of date, or written by people who have never launched a book. These articles are different. Written for self-published authors, entrepreneurs, and coaches who are done watching their book sit at 2,000,000 on Amazon.
All articles
What is an independent book seller?
The phrase has two meanings. Most people only know one. The authors making real money from their books live by the other.
Why your self-published book isn't selling (and how to diagnose it)
Nine honest reasons self-published books don't sell on Amazon, and how to figure out which one is your problem. A practical diagnostic, not a pep talk.
How to Publish a Book in the UK as a Foreigner (2026 Guide)
The practical guide for non-UK-residents who want to publish a book in the UK: ISBN rules, tax, royalty payments, hybrid vs self-publishing, and how to build a launch community when you don't have a UK network yet.
How to pick Amazon bestseller categories that actually rank
Category choice is the single highest-leverage decision a self-published author makes. A practical walkthrough, with the categories most authors miss.
How to get 50 book reviews (without breaking Amazon's rules)
ARC teams, review swaps, reader magnets, the difference between what's allowed and what gets your account suspended. The honest playbook.
How to relaunch a self-published book that flopped
Your first launch didn't land. The book is still good. Here is the 90-day relaunch sequence that has worked for authors whose first launch went silent.
How to promote your book on LinkedIn (without sounding like an ad)
LinkedIn is the single best platform for non-fiction authors and most of them still use it wrong. A step-by-step post strategy by someone who has done it 8 times.
Email list for self-published authors: the one you should have built 6 months ago
An email list is the only audience you actually own. What to send, how to grow it, and the reader-magnet approach that works for serious authors.
Book signings that actually sell (not the sad bookshop table)
The old model of sitting alone at a Waterstones table is dead. The new model is ten times more effective and nobody is teaching it.
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