Case Study

Jay Pascua

5x Amazon #1 Bestseller with The Rules Of Engagement In Storytelling: A Compass Of 10 Easy Rules To Navigate Your Life.

Jay Pascua, in his own words.

5

Amazon #1 Bestseller awards in the US, all on launch day.

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Categories won. Law, marketing, advertising, non-profit, and online ads.

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Buyer-verified ebook purchases on launch day, 12 December 2024.

The book

The Rules Of Engagement In Storytelling: A Compass Of 10 Easy Rules To Navigate Your Life is a practical framework for anyone who wants to use story to lead, sell, teach, or persuade. Jay brought the expertise and the ten rules. Global.Media brought the publishing infrastructure, the launch mechanics, and the audience.

What we did

We ran Jay's book through our full-stack publishing process. That includes editorial shaping, cover and interior design, Amazon category and keyword strategy, and a coordinated launch-week buying window that stacks category wins. Launch day was 12 December 2024.

The launch secured five Amazon #1 Bestseller awards in the US, across stacked categories that match how serious business buyers actually search Amazon.

What every author engagement includes

Jay's launch ran on the same standard process Global.Media uses for every author client:

Amazon Kindle Direct Publishing setup and ongoing management.
Pre-launch live events to introduce the book to a real audience.
Email list compilation with explicit consent for launch-day mobilisation.
Coordinated launch event with a buying window through our co-author network.
Post-launch prize-draw party to thank verified buyers, gather feedback, and announce next steps.

Bestseller results, in detail

Verified Amazon US category rankings on launch day, 12 December 2024.

#1 in Law Practice
#1 in Non-Profit Organisations and Charities
#1 in Marketing and Communications
#1 in Online Advertising
#1 in Marketing and Advertising

Six buyer-verified ebook purchases recorded on launch day with proof of purchase: Michelle Ramos, Islam Gouda, Prof Roxanna, Paulette Hallam, Tracy Cao, and Oli Derickx.

Download the original bestseller report (PDF).

What Jay said

The one-minute testimonial above is Jay's own words. We are leaving it there rather than paraphrasing it, because the clearest proof of what it is like to work with us is a client saying so on camera without a script.

Get the book

Jay's book is available in paperback and ebook on Amazon via his universal Amazon link.

Could this be your book?

Book a 30-minute discovery call. We hear your story, explain how the bestseller launch works in your niche, and quote honestly before the call ends.

Book a discovery call